Congratulations, you are shopping smart! Choosing a diamond is a very personal decision. We believe Futer Bros Jewelers is the best place to buy a diamond.
Why buy a diamond from Futer Bros?
- 80 years of diamond and jewelry experience
- Independent, local family owned business
- Members of the American Gem Society
- Fully accredited Gem Laboratory
- Certified Gemologist on staff
- We will obtain a selection of loose diamonds just for you to look at
- You can touch, hold and look with your own eyes the diamond you are going to buy
- We will teach you about the 4 C’s and the subtle differences that create significant differences in price
- Ethical, knowledgeable and looking out for your best interest
- Buying a diamond is only the beginning, we will help you choose the mounting, set your diamond, include an appraisal, advise you on insurance, clean and check your ring ongoing into the future for security and peace of mind
- Provide a great value
- Help you make an informed, educated decision about the universal symbol of love
4 C’s
What quality of diamond should you buy?
A diamond’s beauty, rarity and price is determined by the characteristics known as the 4 C’s –Cut, Color, Clarity and Carat weight
The 4 C’s will help you understand how diamonds are valued and priced and help you decide what is most important to you in a diamond.
Cut of all the 4 C’, has the greatest effect on a diamonds beauty. Not to be confused with the shape of a diamond, cut refers to the proportions, symmetry and finish of a diamond.
The light performance of a diamond depends on the cutters skill to place those angles and facets. It also takes time to polish the facets to a bright, smooth finish. A poor polish on a diamond can reduce the brightness of its sparkle, just as minute scratches can dull a glass surface.
Color is determined by viewing the body of a diamond from the side with the table down and the proper lighting. Pure colorless diamonds are classified as D, the most rare and valuable, to various degrees of yellow.
Clarity is the degree to which identifying characteristics known as inclusions are present in a diamond. Flawless has no inclusions visible under 10X magnification, VVS (Very,Very Slightly Included) has minute inclusions extremely difficult to locate under 10X magnification, VS (Very Slightly Inlcuded) has minor inclusions difficult to locate under 10X magnification, SI has inclusions that are noticeable and easy to locate under 10x magnification, I (Imperfect) has inclusions that can be visible to the naked eye.
Carat Weight is a standard unit of measurement used for gemstones. A diamond weight is the easiest of the 4 C’s to measure. There are 100 points in a carat. A 50 point diamond is ½ a carat. Carat weight is the least important of the 4 C’s in determining the beauty of a diamond. No matter what size, every Futer Bros. diamond offers maximum sparkle and brilliance.
Why shop with an American Gem Society jeweler?
Because they have pledged to protect you the consumer. They promise fair pricing and honest value on their merchandise. You know what you are getting.
The core values of the American Gem Society are:
- Consumer protection
- Education
- Ethics/Integrity
- Leadership
- High Standards
Each year they must test to maintain their certification. Educated and updated with what is happening in the world market.
Consistent business practices. If you shop here today, 5 years from now you can expect a similar atmosphere. An AGS member cannot be a fly by night operation. Most AGS members have been in business for at least 60 years.
Futer Bros Jewelers has been a member of the American Gem Society since 1966.
Two Certified Gemologists are on staff.
For more information, visit www.ags.org
